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Benefits of SEO

Posted: Thu Apr 04, 2019 8:22 am
by Nayna
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates. SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not.

Top 5 KEY benefits of SEO

1. User-Friendly Websites
SEO will help small business owners create a faster, smoother, and user-friendlier website. Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views.
On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high quality information to their users.

2. Better Conversion Rates
SEO-optimised websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.

3. Build Brand Awareness
One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
That is why small businesses that want to build better brand awareness must invest in SEO and start gaining top rankings for the KEY terms related with their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.