Digital Marketing

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Talk about everything related to search engine optimisation. Have you managed to get your ranking in the top 10? Whats the best practices and latest google algorithm updates.
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shravni
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Joined: Thu Feb 21, 2019 8:37 am
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Re: Digital Marketing

Post by shravni » Fri Feb 22, 2019 8:42 am

email and marketing automation
chatbots
voice search

Nayna
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Joined: Mon Apr 01, 2019 8:27 am
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Re: Digital Marketing

Post by Nayna » Mon Apr 01, 2019 9:09 am

New Trends That Will Flourish in 2019

1. Voice Search
Voice search has already marking its strong presence in online searches, thanks to voice assistants (Siri, Alexa, Google Assistant and more). As per industry experts, out of the mobile searches on Google around 20% are voice searches while around one-fourth of all searches on Bing are voice searches. It is believed that half of the searches will be voice searches by the year 2020. Hence, optimizing for voice search is very much significant in 2019.

2. Visual Search
Visual search, the use of real-life images such as photographs, screenshots or images from internet for online searches is growing at a faster pace. Pinterest, popular visual search platform reports strong growth in visual search with 600 million in 2018 from 250 million in 2017. Visual search volume will grow further in future, especially with the development of new applications like Google Lens and visual search marketing can be a trend in 2019.

3. Artificial Intelligence (AI) and Chatbots
AI brings limitless possibilities to digital marketing such as customer segmentation, click tracking, product recommendations, advanced personalization, marketing automation, campaign optimization and much more. AI-powered chatbots are also on its way to flourish. AI-based digital marketing solutions will be definitely a hot trend in 2019.

4. Influencer Marketing
Influencer marketing refers to using influencers to spread brand’s message instead of directly marketing product or services to consumers. Influencers mean not only celebrities, but those who are stars on Instagram or YouTube, famous bloggers or anyone who are popular in their own way. Influencer marketing industry sees a huge growth and believed to touch $10 billion in 2020 and surely another hot trend to count in 2019.

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